Authenticity, a key aspect of XBD’s design philosophy, is grounded in deep-rooted cultural knowledge, including traditional building techniques and materials. In this project, XBD paid homage to the UAE’s heritage by incorporating indigenous crafts and techniques into the design scheme.
The St. Regis Residences in Downtown Dubai is the first project undertaken by XBD Collective for the St. Regis brand. Led by managing director Marc Roca, this 60-storey glass skyscraper is a testament to the significance of creating meaningful connections with regional buyers. The building had all its units sold within an hour of release, highlighting the power of narrative and storytelling in interior design.
Honouring tradition and heritage The team explored Faraj Irrigation Systems, a traditional method used by Emirati farmers to distribute water within date palm farms sustainably. The water features and metallic details within the rooms reflect this inspiration.
Marc Roca, lead designer on the project, offers some insight into the project’s success: “Storytelling was at the heart of it, inspired by a native journey that takes its momentum from icons of the regional landscape. We wanted the St Regis Residences to be an icon of conscious luxury that stems from a considered evolution, a wealth that has developed generationally, that cannot be compromised or taken for granted.”
Learn more about the project here:
The St. Regis Residences Financial Center Road
The St. Regis Residences, Dubai: XBD’s tribute to UAE’s heritage and culture – Commercial Interior Design
