XBD Collective is an award-winning international Architecture & Interior Design Consultancy Group, focused on materialising unique and innovative designs into inspiring physical spaces of any complexity. Our work, covering commercial, hospitality, retail, and residential projects, is always cutting-edge and thoughtfully crafted to meet the unique needs of each client.
The company has a strong global presence with ongoing projects in the UAE, Europe, UK, Africa, and Asia. We bring a wealth of experience and expertise to each project, drawing on the unique cultural and architectural characteristics of each region to create tailored solutions for our discerning clients.
Managing Partner and Design Director
As Managing Partner, Marc Roca Bravo brings nearly 15 years of rich industry experience gained across Europe, South America, and the Middle East to the firm. In 2021, he embarked on his journey with XBD, entrusted with the leadership of architectural and interior design services catering to the hospitality, education, commercial, and multi-residential sectors.
At the core of Roca Bravo’s professional ethos lies a deep passion for creativity and meticulous design. His hands-on approach and ability to guide projects from concept to construction have been pivotal in forging robust relationships with clients, project teams, and industry peers, all while building an impressive projects portfolio.
Among Roca Bravo’s notable achievements is the ‘St. Regis Residences, Financial Centre Road,’ a highly acclaimed residential development nestled in the heart of Downtown Dubai. His expertise extends to international projects like the ‘Metropolitan Towers’ in Lagos, Nigeria, and the Modern Working Business Centre at the Opus Tower in Business Bay, Dubai—testaments to his diverse design capabilities.
Roca Bravo holds a Master of Architecture (M.Arch.) from the Universitat Politècnica de Catalunya in Barcelona, Spain. His work in the Middle East has exposed him to the dynamic demands of a market where contemporary architecture and cutting-edge technology converge seamlessly.
Roca Bravo believes that architects and master planners now have a unique opportunity to redefine urban landscapes, working collaboratively with municipalities, regulatory authorities, and developers. His vision emphasises placing communities and environmental sustainability at the forefront, ushering in an era of architecture that prioritises the well-being of citizens.
In Roca Bravo, XBD Collective has found a skilled leader who is dedicated to crafting innovative and sustainable architectural solutions that seamlessly integrate with the existing urban fabric, making him a driving force in the industry.
Founder
Ellen Søhoel, a distinguished entrepreneur hailing from Norway, has been an influential voice in the realms of interior design, architecture, and real estate development. In 2015, she founded XBD Collective, a renowned design firm with offices in Dubai, London, and Kochi, celebrated for its avant-garde and contemporary designs. Her impressive portfolio encompasses projects in hospitality, residential, and commercial sectors, collaborating with prestigious entities such as Emaar, DAMAC, and luxury hotel brands. Søhoel’s astute business acumen and unwavering focus on client satisfaction have solidified XBD Collective’s reputation as a paragon of excellence. Beyond her prowess in design, she has ventured into the thriving real estate market of Dubai, revitalising neglected properties into highly sought-after destinations. Her unyielding commitment to innovation and excellence has established her as a highly respected figure within the business community, serving as an inspiration to countless aspiring professionals.
Managing Partner
Marc Torres joined XBD as Managing Partner in October 2023. In close collaboration with Marc Roca Bravo, he is in charge of architecture and the Company’s operations.
Torres’ remarkable architectural career spans continents, project types, and a profound commitment to purpose-driven design. He embodies cross-cultural exposure, collaboration, and a dedication to educating the next generation of architects, which will enrich XBD’s profile and client offering with a cosmopolitan mindset, awareness of local cultural sensitivities, and strong team leadership.
Torres’ journey from Spain to Dubai, Australia, and back to the Middle East exemplifies the transformative power of embracing diversity and deeply engaging with clients and communities. His architectural philosophy, shaped by his tenure with industry giants centres around a deep understanding of each project, championing a client-centric approach that embraces the cultural and geographical context. This dedication comes to life in his masterful designs across hospitality, residential, and social infrastructure. His design philosophy blends global influences gathered during his international journey, resulting in context-driven, unique solutions.
Torres’ collaborative spirit reflects his commitment to collective management and leadership. He aims to shape XBD’s future direction and market positioning.
