Since founding the firm in 2015, Søhoel has not only established herself as a dominant figure in the field of interior design but also inspired others as a single parent and female entrepreneur.
With over 20 years of experience in the industry, Søhoel has amassed extensive expertise in interior design and architecture which has enabled her to expand the business beyond its original residential focus and into a dynamic multi-disciplinary consultancy. It’s also earned her a well-deserved place on the CID Power 50 list for 2023.
Her dedication, determination, and inherent ability to attract top-tier collaborators, partners, and talent allowed her to gain the trust of UHNW, hospitality, and commercial clients who eagerly entrusted her with their real estate dreams and aspirations.
International expansion
With high demand for her exceptional design approach, she continues to pave the way for international growth and expansion. Since founding XBD Collective, Søhoel has also been a valued member of some of the most prominent Entrepreneurial Organisations such as YPO and EO.
2023 highlights
The St. Regis Residences Financial Centre Road launch stands out, achieving an extraordinary AED 1.4 billion in sales within just one hour.
Future growth In 2024, Søhoel and her wider management team are preparing to elevate the XBD brand and expand its services to clients in the residential, hospitality, and commercial sectors internationally.
CID Power 50 List 2023: Ellen Søhoel
