“The luxury home, which was designed by award-winning firm XBD Collective, sits on a 19,000 sq ft plot, thought to be the largest signature plot on Palm Jumeirah, and resembles a mini resort. The property has two swimming pools, a bar area and beach access.”
Co-listing agent Chris Boswell was initially approached by the seller after they connected on Instagram.
Dubai villa sold on Instagram
Boswell and Pemberton agreed with the seller to launch a marketing campaign across social platforms including Instagram and YouTube.
Two videos, which were produced by Ruvmedia and Charly Simon Photo, were sent out unbranded to leading real estate agents for them to share.
Read the full article here:
https://www.arabianbusiness.com/industries/real-estate/dubai-villa-sold-for-34m-after-instagram-meeting-and-youtube-video-campaign
